Collaborations

Rosalía fronts New Balance campaign


02 03 2026

Spanish singer/songwriter Rosalía stars in the latest campaign for New Balance's 204L trainers, following her appointment as a brand ambassador last year.

The Berghain hitmaker commented 'What drew me to the 204L is its balance of legacy and progression, it's polished but disruptive. From the beginning, debuting the 204L alongside the announcement of my ambassadorship with New Balance felt like a natural extension of our shared vision'.

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